Tile Brand ComparisonGruppoNueva | Kajaria | Johnson | Somany | RAK | Simpolo

Tile Brand Comparison
GruppoNueva | Kajaria | Johnson | Somany | RAK | Simpolo

Feature / Parameter
Call- 96620 13300
Quality & Durability⭐⭐⭐⭐⭐ (Premium)⭐⭐⭐⭐⭐ (Premium)⭐⭐⭐⭐⭐ (Premium)⭐⭐⭐⭐⭐ (Premium)⭐⭐⭐⭐⭐ (Premium)⭐⭐⭐⭐⭐ (Premium)
Surface Finish OptionsMatte, Glossy, Full Body, Polished, TexturedMatte, Glossy, Full Body, Polished, TexturedMatte, Glossy, Full Body, PolishedMatte, Glossy, Full Body, Polished, TexturedMatte, Glossy, Full Body, Polished, TexturedMatte, Glossy, Full Body, Polished, Textured
Color ConsistencyExcellentExcellentExcellentExcellentExcellentExcellent
Large Format Slab SizesMultiple Sizes AvailableMultiple SizesMultiple SizesMultiple SizesMultiple SizesMultiple Sizes
Production SupportVery HighHighHighHighHighHigh
After-Sales Support✔✔✔✔✔✔
Suitable for Projects✔ Yes✔ Yes✔ Yes✔ Yes✔ Yes✔ Yes
Tile Sizes Available600X600, 600X1200, 800X1600,1200X1800, 800X2400, 800X3000, 1200X2400, 800X3200,1200X3000, 1200X3200 Large Slabs600X600, 600X1200, 800X1600,1200X1800, 800X2400, 800X3000, 1200X2400600X600, 600X1200, 800X1600,1200X1800, 800X2400, 800X3000, 1200X2400600X600, 600X1200, 800X1600,1200X1800, 800X2400, 800X3000, 1200X2400600X600, 600X1200, 800X1600,1200X1800, 800X2400, 800X3000, 1200X2400600X600, 600X1200, 800X1600,1200X1800, 800X2400, 1200X2400, 800X3000, 800X3200
Customization Availability✔ Customizable As Per Customer Need✔ No✔ No✔ No✔ No✔ No
PriceCompetitive PremiumPremiumPremiumPremiumPremiumPremium
Best For➤ Highly Customizable
➤ Large-Size Availability
➤ Competitive Pricing

➤Luxury Projects
Brand TrustEngineering StrengthStylish CollectionsModern DesignsStylish Collections

Key Category Comparison-

  1. Kajaria – The Market Leader: Kajaria is the largest manufacturer in India and the 8th largest in the world. It dominates the organized sector with approximately a 25% share. It is categorized as a mass-market leader known for high production capacity and extensive distribution.
  2. Johnson – The Lifestyle & Industrial Pioneer: Categorized as a holistic solutions provider, it is the only Indian brand offering an integrated portfolio of tiles, sanitaryware, and bath fittings.
  3. Somany – The Innovation Specialist: Categorized as the second-largest player, Somany is recognized for its technical know-how and patent-protected innovations like Slip Shield (anti-skid) technology.
  4. RAK Ceramics – The Global Porcelain Expert: A global powerhouse with a strong Indian presence, RAK is categorized by its international quality standards and expertise in sturdy porcelain tiles that are highly water-resistant.
  5. Simpolo – The Premium/Niche Innovator: Simpolo is positioned as a niche player focused on modern, innovative designs, particularly in the large-format vitrified slab segment.
  6. Gruppo Nueva (Nexion) – The High-End Luxury Brand: A joint venture between Italian and Indian firms, this brand is categorized in the high-end luxury segment. It focuses on Sintered Surfaces and European aesthetic standards for premium architectural projects. 
Brand Primary Market SegmentKey Product Category Focus
KajariaOrganized Mass-MarketGlazed Vitrified Tiles (GVT) & Ceramic Wall Tiles
JohnsonReliable PerformancePositioned as a go-to for bathrooms and utility areas; offers strong “budget-to-performance” value.
SomanyInnovation-Led OrganizedHigh-Definition (HD) & Specialized Anti-Skid Tiles
RAKPremium GlobalHigh-grade Porcelain and Vitrified Tiles
SimpoloPremium Design NicheLarge Vitrified Slabs & Sintered Surfaces
Gruppo NuevaUltra-Premium / LuxuryDesigner Slabs with Italian Design Standards