Tile Brand Comparison
GruppoNueva | Kajaria | Johnson | Somany | RAK | Simpolo
| Feature / Parameter | Call- 96620 13300 | ![]() | ![]() | ![]() | ||
| Quality & Durability | ⭐⭐⭐⭐⭐ (Premium) | ⭐⭐⭐⭐⭐ (Premium) | ⭐⭐⭐⭐⭐ (Premium) | ⭐⭐⭐⭐⭐ (Premium) | ⭐⭐⭐⭐⭐ (Premium) | ⭐⭐⭐⭐⭐ (Premium) |
| Surface Finish Options | Matte, Glossy, Full Body, Polished, Textured | Matte, Glossy, Full Body, Polished, Textured | Matte, Glossy, Full Body, Polished | Matte, Glossy, Full Body, Polished, Textured | Matte, Glossy, Full Body, Polished, Textured | Matte, Glossy, Full Body, Polished, Textured |
| Color Consistency | Excellent | Excellent | Excellent | Excellent | Excellent | Excellent |
| Large Format Slab Sizes | Multiple Sizes Available | Multiple Sizes | Multiple Sizes | Multiple Sizes | Multiple Sizes | Multiple Sizes |
| Production Support | Very High | High | High | High | High | High |
| After-Sales Support | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
| Suitable for Projects | ✔ Yes | ✔ Yes | ✔ Yes | ✔ Yes | ✔ Yes | ✔ Yes |
| Tile Sizes Available | 600X600, 600X1200, 800X1600,1200X1800, 800X2400, 800X3000, 1200X2400, 800X3200,1200X3000, 1200X3200 Large Slabs | 600X600, 600X1200, 800X1600,1200X1800, 800X2400, 800X3000, 1200X2400 | 600X600, 600X1200, 800X1600,1200X1800, 800X2400, 800X3000, 1200X2400 | 600X600, 600X1200, 800X1600,1200X1800, 800X2400, 800X3000, 1200X2400 | 600X600, 600X1200, 800X1600,1200X1800, 800X2400, 800X3000, 1200X2400 | 600X600, 600X1200, 800X1600,1200X1800, 800X2400, 1200X2400, 800X3000, 800X3200 |
| Customization Availability | ✔ Customizable As Per Customer Need | ✔ No | ✔ No | ✔ No | ✔ No | ✔ No |
| Price | Competitive Premium | Premium | Premium | Premium | Premium | Premium |
| ➤ Highly Customizable ➤ Large-Size Availability ➤ Competitive Pricing ➤Luxury Projects | Brand Trust | Engineering Strength | Stylish Collections | Modern Designs | Stylish Collections |
Key Category Comparison-
- Kajaria – The Market Leader: Kajaria is the largest manufacturer in India and the 8th largest in the world. It dominates the organized sector with approximately a 25% share. It is categorized as a mass-market leader known for high production capacity and extensive distribution.
- Johnson – The Lifestyle & Industrial Pioneer: Categorized as a holistic solutions provider, it is the only Indian brand offering an integrated portfolio of tiles, sanitaryware, and bath fittings.
- Somany – The Innovation Specialist: Categorized as the second-largest player, Somany is recognized for its technical know-how and patent-protected innovations like Slip Shield (anti-skid) technology.
- RAK Ceramics – The Global Porcelain Expert: A global powerhouse with a strong Indian presence, RAK is categorized by its international quality standards and expertise in sturdy porcelain tiles that are highly water-resistant.
- Simpolo – The Premium/Niche Innovator: Simpolo is positioned as a niche player focused on modern, innovative designs, particularly in the large-format vitrified slab segment.
- Gruppo Nueva (Nexion) – The High-End Luxury Brand: A joint venture between Italian and Indian firms, this brand is categorized in the high-end luxury segment. It focuses on Sintered Surfaces and European aesthetic standards for premium architectural projects.
| Brand | Primary Market Segment | Key Product Category Focus |
| Kajaria | Organized Mass-Market | Glazed Vitrified Tiles (GVT) & Ceramic Wall Tiles |
| Johnson | Reliable Performance | Positioned as a go-to for bathrooms and utility areas; offers strong “budget-to-performance” value. |
| Somany | Innovation-Led Organized | High-Definition (HD) & Specialized Anti-Skid Tiles |
| RAK | Premium Global | High-grade Porcelain and Vitrified Tiles |
| Simpolo | Premium Design Niche | Large Vitrified Slabs & Sintered Surfaces |
| Gruppo Nueva | Ultra-Premium / Luxury | Designer Slabs with Italian Design Standards |


